It’s a routine that became all too familiar. Coffee dates over zoom calls, business done through emails, work hours logged away on your couch. While long commutes and non-recyclable take outs are a thing of the past — at least for now — your digital impact is not.

When you think about eco-friendly practices, the internet might not be the first thing to pop into your mind. After all, the web is something that just… exists. Having access to international shopping, friends across the world and photos in a matter of seconds is what you’re familiar with. …

Every morning, I make a point to spend less than 10 minutes on my skincare. I’m a true advocate for “the less, the better” and rarely dwell on the way I look. While I still go about my skincare that way, something dramatically changed when I turned 28.

The skin microbiome ageing realisation

In an effort to have a well-deserved “self-care day” for my birthday, I booked a facial appointment. As it was my first time getting such a fancy treatment, my facialist ran through a typical skin assessment before commencing treatment. She asked about my skin concerns and current care routine.

To my surprise…

My emails are boring. That was the first reality I had to face as a freelancer when no one was replying to my cold pitches.

I’m talking about the emails that make up your freelancing business. The cold pitches, meeting scheduling, follow-up, and onboarding which are so relevant for any freelancer yet incredibly dull.

Think about it. When was the last time you sent an interesting follow up that didn’t start with “just following up”. …

A business that has an environmental purpose stands out in an oversaturated market. Unfortunately, it is easy to share eco-friendly claims without backing them up.

When a customer is deciding between two products, the one that is certified vegan or organic will be more persuasive.

But this article is not about product-based business. It is about services. Businesses like coaches, freelancers, and boutique agencies. Businesses like yours. Vegan and organic stamps can’t apply to you, so how can you stand out and certify your business’s environmental actions?

Well with this article, you can. It’s important to know that no matter…

Doing what we want we our time is where we find happiness. It’s the travels, the experiences, the crazy moments we share we our friends and family.

So when most of these are taken away, you enter a dialed-up fight or flight mode. At first, the idea that “this too shall pass” keeps your head above the water. But when it starts to last — over a year that is — you enter crisis fatigue.

Therapists describe crisis fatigue as physical and emotional exhaustion. It causes the ongoing negativity and stress you experience.

With the constant overstimulation of emotions, It’s…

As a health and wellness brand, you know that the competition for your customers’ attention is high.

In a desperate search for more information on how they can improve their well-being, your customer easily jumps from one business to another for advice.

Unfortunately, the over-saturated web often provides them with vague, old-news advice such as “Meditating 10 minutes a day will improve your wellbeing” that they already failed to apply.

That’s where your opportunity to stand out lies. In order to retain customers with your content, you need to provide them with specific, and actionable value. …

It was bound to happen. You quickly walk down the grocery aisle, in the hunt for the one thing that will transform your weekly meal. There are too many people, it freaks you out. When you finally find the shelf, your eyes open in horror.

Your essential staple is sold out. You don’t want to stay in the store much longer, slightly panic, and grab a box of mac’n’cheese.

This scenario happened to me too many times. Thankfully, it taught me to be more resourceful.

Like most people, I spend limited time in the shops, so I try to make…

If your ideal customer is part of the Millennial or Gen-Z generation, chances are they are very particular to convert. I would know because I’m a Millennial.

It is easy to bang your head onto the wall trying to figure out of to convert us. We stay away from pushy marketing, we see right through clickbait, and a simple product is just not enough anymore.

Thankfully, you don’t need to spend thousands of dollars on Instagram influencers anymore. Because what matters to your ideal customer is sustainability.

In this article, I’m covering 4 sustainable ways that have helped brands convert…