A business that has an environmental purpose stands out in an oversaturated market. Unfortunately, it is easy to share eco-friendly claims without backing them up.

When a customer is deciding between two products, the one that is certified vegan or organic will be more persuasive.

But this article is not about product-based business. It is about services. Businesses like coaches, freelancers, and boutique agencies. Businesses like yours. Vegan and organic stamps can’t apply to you, so how can you stand out and certify your business’s environmental actions?

Well with this article, you can. It’s important to know that no matter…

Doing what we want we our time is where we find happiness. It’s the travels, the experiences, the crazy moments we share we our friends and family.

So when most of these are taken away, you enter a dialed-up fight or flight mode. At first, the idea that “this too shall pass” keeps your head above the water. But when it starts to last — over a year that is — you enter crisis fatigue.

Therapists describe crisis fatigue as physical and emotional exhaustion. It causes the ongoing negativity and stress you experience.

With the constant overstimulation of emotions, It’s…

As a health and wellness brand, you know that the competition for your customers’ attention is high.

In a desperate search for more information on how they can improve their well-being, your customer easily jumps from one business to another for advice.

Unfortunately, the over-saturated web often provides them with vague, old-news advice such as “Meditating 10 minutes a day will improve your wellbeing” that they already failed to apply.

That’s where your opportunity to stand out lies. In order to retain customers with your content, you need to provide them with specific, and actionable value. …

It was bound to happen. You quickly walk down the grocery aisle, in the hunt for the one thing that will transform your weekly meal. There are too many people, it freaks you out. When you finally find the shelf, your eyes open in horror.

Your essential staple is sold out. You don’t want to stay in the store much longer, slightly panic, and grab a box of mac’n’cheese.

This scenario happened to me too many times. Thankfully, it taught me to be more resourceful.

Like most people, I spend limited time in the shops, so I try to make…

If your ideal customer is part of the Millennial or Gen-Z generation, chances are they are very particular to convert. I would know because I’m a Millennial.

It is easy to bang your head onto the wall trying to figure out of to convert us. We stay away from pushy marketing, we see right through clickbait, and a simple product is just not enough anymore.

Thankfully, you don’t need to spend thousands of dollars on Instagram influencers anymore. Because what matters to your ideal customer is sustainability.

In this article, I’m covering 4 sustainable ways that have helped brands convert…

If there is one group of people who knows how to stay healthy and positive throughout winter, it is the people of Scandinavia.

Ranked years after years as the happiest countries in the world, I often wondered how living in cold and darkness for up to 8 months could make one healthy and content.

And by traveling to Denmark, Norway, and Sweden as often as I could, I fell in love with their lifestyle.

During my time there, I not only experienced what made people so damn happy, I also noticed an effortless shift in my health. …

Before I was a freelance writer, I earned a living as a self-employed yoga instructor. My experience taught me very early on that to earn a steady income, I had to diversify my sources.

With yoga, I didn’t just stick to studios. I taught corporate events, private classes and created online challenges. I’m taking a similar approach with writing, creating for medium, private clients, and magazines.

My point?

Various streams of income can make the difference between staying financially afloat and drowning. Nowadays, Millennials and Gen Z alike cannot afford to cling to one unreliable source of income.

Thankfully, it’s…

Feeling sluggish is a common aftermath of the new year. Your digestion is a bit off, you lack energy, and the thoughts of going back to an intense fitness regime makes you cringe.

But bouncing back from inactivity-filled days shouldn’t be so daunting. After all, 2020 has been hard enough and the last thing your body doesn’t need is more pressure. I know mine doesn’t.

So this year, instead of planning an unrealistic fitness programs of daily HIIT workouts and strict dieting, why not opt for a more gentle approach towards wellbeing?

As a yoga instructor, I’ve experienced the benefits…