The Sydney expat who dives into health, personal growth and sustainability

Bondi beach iceberg ocean pool
Bondi beach iceberg ocean pool
Image by Author

I’m Laura, an Australia-based content writer specialising in all things health, sustainability and personal growth.

I love to make words matter. They can build trust, generate emotions, entertain and engage us. In business, the perfect combination of words sells.

Through my work, I aim to deliver a fresh, engaging, inspiring view on a popular topics to my audience. Whether you need blogposts, email newsletter or social media posts, you can find my content writing services at

Website | Linkedin | Email me

Yes, freelancers and agencies can be certified eco-friendly

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Photo by Casia Charlie from Pexels

A business that has an environmental purpose stands out in an oversaturated market. Unfortunately, it is easy to share eco-friendly claims without backing them up.

When a customer is deciding between two products, the one that is certified vegan or organic will be more persuasive.

But this article is not about product-based business. It is about services. Businesses like coaches, freelancers, and boutique agencies. Businesses like yours. Vegan and organic stamps can’t apply to you, so how can you stand out and certify your business’s environmental actions?

Well with this article, you can. It’s important to know that no matter…

Here’s 5 ways to manage the emotions that comes with it.

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Photo by Tatiana from Pexels

Doing what we want we our time is where we find happiness. It’s the travels, the experiences, the crazy moments we share we our friends and family.

So when most of these are taken away, you enter a dialed-up fight or flight mode. At first, the idea that “this too shall pass” keeps your head above the water. But when it starts to last — over a year that is — you enter crisis fatigue.

Therapists describe crisis fatigue as physical and emotional exhaustion. It causes the ongoing negativity and stress you experience.

With the constant overstimulation of emotions, It’s…

Providing actionable steps and tapping into your uniqueness is everything

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Photo by Ben Mack from Pexels

As a health and wellness brand, you know that the competition for your customers’ attention is high.

In a desperate search for more information on how they can improve their well-being, your customer easily jumps from one business to another for advice.

Unfortunately, the over-saturated web often provides them with vague, old-news advice such as “Meditating 10 minutes a day will improve your wellbeing” that they already failed to apply.

That’s where your opportunity to stand out lies. In order to retain customers with your content, you need to provide them with specific, and actionable value. …

They all take 2 minutes to implement

Woman cooking in kitchen
Woman cooking in kitchen
Photo by Andrea Piacquadio from Pexels

It was bound to happen. You quickly walk down the grocery aisle, in the hunt for the one thing that will transform your weekly meal. There are too many people, it freaks you out. When you finally find the shelf, your eyes open in horror.

Your essential staple is sold out. You don’t want to stay in the store much longer, slightly panic, and grab a box of mac’n’cheese.

This scenario happened to me too many times. Thankfully, it taught me to be more resourceful.

Like most people, I spend limited time in the shops, so I try to make…

with 4 actions that turns millennials and Gen Z into loyal customers

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Photo by Sam Lion from Pexels

If your ideal customer is part of the Millennial or Gen-Z generation, chances are they are very particular to convert. I would know because I’m a Millennial.

It is easy to bang your head onto the wall trying to figure out of to convert us. We stay away from pushy marketing, we see right through clickbait, and a simple product is just not enough anymore.

Thankfully, you don’t need to spend thousands of dollars on Instagram influencers anymore. Because what matters to your ideal customer is sustainability.

In this article, I’m covering 4 sustainable ways that have helped brands convert…

They are specialists at making health and happiness effortless

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Photo by David Skyrius from Pexels

If there is one group of people who knows how to stay healthy and positive throughout winter, it is the people of Scandinavia.

Ranked years after years as the happiest countries in the world, I often wondered how living in cold and darkness for up to 8 months could make one healthy and content.

And by traveling to Denmark, Norway, and Sweden as often as I could, I fell in love with their lifestyle.

During my time there, I not only experienced what made people so damn happy, I also noticed an effortless shift in my health. …

Applicable for any job and any niche

woman sitting on bed with laptop
woman sitting on bed with laptop
Photo: Andrea Piacquadio/Pexels

Before I was a freelance writer, I earned a living as a self-employed yoga instructor. My experience taught me very early on that to earn a steady income, I had to diversify my sources.

With yoga, I didn’t just stick to studios. I taught corporate events, private classes and created online challenges. I’m taking a similar approach with writing, creating for medium, private clients, and magazines.

My point?

Various streams of income can make the difference between staying financially afloat and drowning. Nowadays, Millennials and Gen Z alike cannot afford to cling to one unreliable source of income.

Thankfully, it’s…

Ease back into an achievable healthy routine

women running into the ocean
women running into the ocean
Photo by ROMAN ODINTSOV from Pexels

Feeling sluggish is a common aftermath of the new year. Your digestion is a bit off, you lack energy, and the thoughts of going back to an intense fitness regime makes you cringe.

But bouncing back from inactivity-filled days shouldn’t be so daunting. After all, 2020 has been hard enough and the last thing your body doesn’t need is more pressure. I know mine doesn’t.

So this year, instead of planning an unrealistic fitness programs of daily HIIT workouts and strict dieting, why not opt for a more gentle approach towards wellbeing?

As a yoga instructor, I’ve experienced the benefits…

How to write an addictive and thrilling story.

You book cover
You book cover
Image by the Author

Before being a Netflix success, the hit show “YOU” was first and foremost a book. “YOU” was the first fiction I had devoured in a long time. The writing was transporting, the plot was capturing and the characters were loveable, despite being creepy.

As a new and aspiring writer, female authors like Caroline Kepnes are people I look up to. With the romantic thriller that is “YOU”, she resonated with millennial’s conflicting emotional world, highlighting the flaws in our social-media obsessed culture.

Analysing Caroline Kepnes’s work helped me grow as a writer. Here’s what I learned

Make a story relatable

When I started reading…

Laura Alr

Australia-based content writer diving into health, wellness and sustainability. More info about working with me:

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